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Report
Ensuring Continuous Product Market Fit in Fast-Moving Markets
In a world where products and markets are changing continuously, the subject of product market fit is no longer only a startup topic. It’s essential to have product-market fit across the product life cycle. Learn how to find it and maintain it continuously from startups to mature organizations.
Materials:
Case Study
SellerApp: A Case Study on Software Product Pricing
SellerApp is a behavioral eCommerce analytics software that provides Amazon sellers insights derived from their data through tools and reports to help optimize and generate more sales on the marketplace. Set in 2023, the case describes the challenges SellerApp faced while determining a pricing model in the Indian market.
Materials:
Syllabus
SPM Excellence in Orchestration
The syllabus “SPM Excellence in Orchestration” covers the key elements of software product management practices related to orchestration tasks according to the ISPMA SPM Framework, which is well supported by research and industrial practice. It constitutes a two-day industry course and serves as the foundation for an examination that certifies the examinee’s level of knowledge as described in the syllabus.
Syllabus
SPM Excellence in Product Planning
The syllabus “SPM Excellence in Product Planning” covers the full spectrum of elements of software product management related to product planning that are well supported by literature and industrial practice. It addresses the needs of people involved in software product management and helps them to address the needs of people they interface with, e.g. general management, marketing and sales, research and development, service and support, and controlling.
The syllabus constitutes a three-day industry course and serves as the foundation for an examination that certifies the examinee’s level of knowledge as described in the syllabus.
Syllabus
SPM Excellence in Product Strategy
The syllabus “SPM Excellence in Product Strategy” covers the full spectrum of elements of software product management related to product strategy that are well supported by literature and industrial practice. It addresses the needs of people involved in software product management and helps them to address the needs of people they interface with, e.g. general management, marketing and sales, research and development, service and support, and controlling. The syllabus constitutes a three-day industry course and serves as the foundation for an examination that certifies the examinee’s level of knowledge as described in the syllabus.
Syllabus
SPM Excellence in Strategic Management
The syllabus for “SPM Excellence in Strategic Management” focuses on the essential components of software product management within the scope of strategic management, based on the ISPMA SPM Framework. It addresses the needs of product managers involved in strategic management activities such as corporate strategy, portfolio management, innovation management, resource management, product analysis, and market analysis. The syllabus constitutes a two-day industry course and serves as the foundation for an examination that certifies the examinee’s level of knowledge as described in the syllabus.
Syllabus
SPM for Startups
The syllabus for “SPM for Startups” comprehensively covers all the essential aspects of software product management. It is designed to be relevant and applicable to both startups and mature companies with new product ventures. The syllabus is based on extensive literature and industry practices. It constitutes a two-day industry course and serves as the foundation for an examination that certifies the examinee’s level of knowledge as described in the syllabus.
Syllabus
SPM – The Foundation
The syllabus “SPM – The Foundation” provides comprehensive coverage of the key elements of software product management. These elements are well-supported by both literature and real-world industry practices. The syllabus is designed for a 3-day industry course and serves as the foundation for an examination that certifies the examinee’s level of knowledge as described in the syllabus.